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Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Owning or Leasing Hotel Facilities

In eight pages this research paper examines whether or not it is more feasible for the hotel industry to own or lease facilities. ...

Hospitality and Tourism Perspectives

In five pages this paper examines the tourism and hospitality industry in a theoretical consideration that includes perspectives b...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

American Dream Vacation in the Hawaiian Islands

Flowers are everywhere and people wear leis or flower necklaces in Hawaii. Hawaii has Polynesian culture with the luaus and the H...

Characteristics of Mexican Cinema

(Mexican Film Institute) and the British Film Institute, a major two-month season of Mexican Cinema presented at the National Fil...

Components of Financial Analysis

quality products" (Chambers, 1996, p. 46). The company began to realize, however, that the real money was not in the nickel...

Fire Services, '2 In 2 Out' Rule and OSHA

In three pages this paper discusses the fire services industry implications of the 'Two In Two Out' rule devised by OSHA. Ten sou...

Case Study of Goodyear Tire and Rubber Co.

In five pages this paper considers the industry as a whole and then focuses on a case study situation involving Sears Roebuck's pr...

Advantages of Recycling

In five pages this paper discusses recycling in a consideration of its advantages and industry developments including green design...

European Cinema and the Impact of Ingmar Bergman

the experience had a profound effect on him. At the theater, Bergman could immerse himself in the characters and the action and f...

Professionalism and Gender

In two pages professionalism is examined within the context of the food services industry in a consideration of gender prejudices ...

Liability, Contract Law, and Tourism

In five pages this paper examines contract law and tourism industry liability regarding disease and injury while services are bein...

Tourism and How It Has Evolved

In eight pages the evolution of the travel industry from mass tourism to more individual approaches is examined. Eight sources ar...

The Long Career of the Aerosmith Rock Group

Marilyn Manson come along that do things for shock value, but people arent threatened by rock n roll anymore" (Hay 104). This real...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Process of Collective Bargaining

In six pages the collective bargaining process is explored with the primary focus being the early 1990s negotiations involving the...

Hong Kong and Software Piracy

an inconvenience to manufacturers, whose economic loss was quite negligible. However, the end of the twentieth century finds soft...

Billboard Magazine's News Articles

American culture. For instance, the article pertaining to the Atlantic Records preview spotlights one of the most recent technolog...

Firefighting and Legal Issues

This paper addresses various legal issues seen in the firefighting industry. This five page paper has fifteen sources listed in ...

Progressive Era and the Influence of John Pierpont Morgan

This paper considers the influence J.P. Morgan had during the Progressive Era in seven pages with industry perceptions of Morgan a...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Issues Involving Pharmaceutical Liability

In twelve pages this paper discusses liability law as it pertains to the pharmaceutical industry with specific cases and problems ...

A Review of the 3Com Corporation

the best products available on the market. In 1998, 3Com announced it intended to introduce a Palm Pilot with built-in wireless co...

Australia Business Expansion Investigation

In fifteen pages this paper investigations possible plant expansion to Australia in a consideration of the country's economy, educ...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Continuing Education for the Healthcare Professional

Continuing education is a universal requirement for professionals in the healthcare industry. This paper presents a lesson plan on...

Union Advantages

union effectiveness and membership, interest in union membership is changing rapidly. The change is attributed not only to a chan...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...