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Essays 301 - 330

Strategy and Change Management

World War II, this approach is based on strict military tradition (Harfield, 1998; see also Whittington, 1993). In other words, th...

Gabriel Coco Chanel

(which Chanel herself was) (Greinke and Corbett, 1999). Chanel pioneered the style of practical and trendy and wearers of her fas...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Canadian Chinese Immigrants, The Head Tax

required that all Chinese immigrants had to pay a "head tax," that is a tax that was imposed simply for entering the country. The ...

COUNTRY RISK ANALYSIS: TELSA MOTORS AND JAPAN

2010). Added to this, we need to consider that certain types of business entities (such as branch offices and certain types...

STARBUCKS IN FRANCE

distribution? During the 1990s and early 2000s, in the United States, the distribution plan was to saturate major cities with Star...

Tutorial Letter to School

This is a paper that offers a tutorial letter directed at requesting re-entry into a school program. There are no sources in this ...

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

TOP NOTCH INCOME TAX SERVICE ANALYSIS

to obtain more clients (especially outside of tax season), another goal should be for Top Notch accountants and staff to work more...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

ENTRY STRATEGIES INTO SOUTH AFRICA

In this paper, the writer has been asked to assume he has been hired as a consultant by a Canadian-based electronics manufacturer,...

Issues Concerning Internal Controls

is in place the key element is that of accountability (Watts. 2007). Authority is also likely to be linked a system of authoriza...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Expanding into Germany and Canada

need to find new premises or facilities in a new area. Therefore, the capacity of the existing facilities will need to be capable ...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

SAMSUNG AS MNC

since the countrys economic reforms from the early 1990s. Growing middle classes with money to spend means growing demand f...

IKEA AND SOUTH AMERICA

transnational organization? 2009). The definition of the mega-national fits IKEA well; its a company that continues to retain tigh...

US Reasons for Entering Word War I

were formed as a direct result of Nationalism. Tensions in Germany in particular before the outbreak of war were phenomenal (Arth...

AN ANALYSIS OF THE GERMAN WINE MARKET

succeeding in this country. Doing Business in Germany - An Overview There are several things we need to discuss about...

Nontraditional Vocations and Women

This paper examines women's entry into nontraditional vocations such as killed trades in five pages. Six sources are cited in the...

Aviation Industry's Competitive Structure

In seventeen pages the airline industry is examined in terms of its structure and the influences such as entry barriers, performan...

Changes in American Society: Women in the Workforce

role of women in society and early women workers. Expansion of the role of working women. Present day jobs. Societal change...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

Moral Permissibility of an Educator Raising the Grade of a Student

In five pages the philosophies of Immanuel Kant and John Rawls are applied to a consideration of whether or not it is ethically ac...

Overview of U.S. Terrorism

horrendous attack. Many have probably forgotten The Order of the Rising Sun. Members of this faction, in 1972, possessed 30 to 40 ...