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Essays 421 - 450

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

Supplier Relationship Management Enhancement

the need to operate as efficiently as possible at all levels of the business; and (3) growing conviction that organizations should...

Research Questionnaire on Potential New Suppliers

meet the current supply standards and save the company time in contacting only those companies that already meet the criteria. The...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Health Care Industry and Demand Induced by Suppliers

for patients, there is a conflict between personal interest (through induced demand) and the interest of patients (Induced Demand,...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Diversity in Occupations in Health Care

hallways of hospitals, it does seem to contain a great deal of minority workers. Yet, it is not clear who are in managerial roles ...

Porter's Five Forces and Boeing

Defense sales remain strong, but as always, the government wields a great deal of control over the defense division. Power of Supp...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Auditors' Value

Changes that were required as a result of audit findings were found to have "an overwhelmingly negative effect on preaudit net ear...

David Maguire/Sacred Choices

this argument on the fact federal policy on such issues as embryonic stem cell research has been decided along religious lines (Ma...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Aer Lingus; Porters Five Forces Analysis

for a Better Airline" initiative that was used to help the airline create differentiation as a way of competing, In the Irish mark...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Is Wal-Mart Bad For America

employees, salaries and benefits, the kinds of subsidies the company receives, and the pressure they put on suppliers. These are t...

CAD/CAM

the development of three dimensional models and reduces the need for the machining of pre production parts. The designs can also b...