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Essays 481 - 510

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Performance and Strategy of Hasbro Inc.

and then absorbing them into the Hasbro portfolio, this is a strategy that has been actively pursued for over the last ten years a...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Case Analysis of Callaway Golf Company

of the new clubs was based on a unique club head model called S2H2 concept. The S2H2 was a club head which was shorter, straighte...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Krispy Kreme Doughnuts, Inc. Analysis

an 8 percent decrease from the same quarter a year ago (Krispy Kreme Doughnuts, 2008). Company stores were down by 11.1 percent, p...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...