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Essays 571 - 600

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

History of U.S. Sexual Harassment Legislation

simple discrimination against women (Wyatt, Background, 2000). One of the bases of their arguments was that the women harassed wer...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Marketing Analysis of Palm Inc.

short, Palms provide solutions to a variety of executives, whether those executives need data transfer or data storage. Pa...

Manufacturing Setting and Employee Motivation

corporation. They have been charged with racial discrimination, gender discrimination, age discrimination, racial harassment, sexu...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

Technology and Its Impact Upon Management and Production Operations

the risk manager concerning the high rate of assembly accidents, some of which have been quite serious. The number of accidents h...

Firestone Tires Operations

working feverishly to ensure that Ford shares financial responsibility in the end. So far, voluntary and government-ordered recal...

AcuScan Case Study

The answer to declining market share is to launch a new product. He also assumes the team can develop a new product and get it to ...

Vodafone

and then places this into the larger context with the use of a SWOT, PEST and a Porters Five Forces analysis. 2. Financial Analys...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Capital Budgeting at General Motors and Ford

Ford took a first mover advantage with the investment in a production line based on Taylors ideas of scientific management, are no...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

Post Second World War and Technology's Impact

In five pages this paper considers how in the years since World War II technological advancements have profoundly changed employee...

Proposal of Automobile Black Boxes

and the force of impact. While airbag sensors record a vehicles motion just prior to a crash, thus far, this information has not b...

Ford Motor Co. and Total Quality Management

15 years ago that it was around 1981 that the change was visible at Ford. "The company has switched to a manufacturing philosophy...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

Strategy for General Motors

gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its histo...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Merger Between Volvo and Ford

In seven pages the Volvo acquisition by the Ford Motor Company in 1999 is discussed. Seven sources are cited in the bibliography....