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Essays 1711 - 1740

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Social Psychological Theory Current Event

This paper applies a social psychological theory to a current event. The paper demonstrates how the theory can be applied to a ver...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

American Social Security in the Future

This 7 page paper gives an overview of the current and future state of Social Security in America. This paper includes a discussio...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

Evolution of Assistance to the Needy

The history of human services and social welfare in the United States began long before the federal government stepped into the pi...

What is Identity Theory

Social psychologists have identified at least four types of identity theories. This paper discusses two of them, identity as in pe...

Social Media and Human Relations

This research paper offers a look at social media and how it interacts with and affects social relations. Six pages in length, fou...

Lewin Contributes to Situationism

This paper has two sections. The first provides a brief synopsis of some of the contributors to social psychology. This includes c...

One Way to Determine Effectiveness of Leadership Development

A journal article is reviewed in this essay, Understanding the effects of leadership development on the creation of organizational...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Incorporating Ethics and Social Responsibility

Ethics and social responsibility need to be a focus in the organizational culture. People just know that this organization abides ...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Overview of Social Movements

p. 2). For example, Dr. Martin Luther King, Jr. is the most noted leader of the Civil Rights Movement. Another universal feature o...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

One Company's Social Responsibility

This essay discuses one of the social responsibility programs of one yogurt company, Dannon. The essay provides a brief background...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Social Work, An Ethical Dilemma

This essay pertains to a ethical issue that involves untrained workers being asked by the social worker's agency to instruct intel...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

The Nature of Divorce

When looking at various phenomena in society, there are often individual and social factors at work. This paper looks at both and...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...