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Essays 361 - 390

Franchisor and Franchisee Relationship

In ten pages the franchisee and franchisor relationship is the primary consideration in this discussion of franchises. Seven sour...

Cross Cultural Communications and Negotiating Business Success

In ten pages this paper discusses cross cultural communications and its business significance as they involve a fictional bagel fr...

Leadership as Interpreted by Vince Lombardi

are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile" (...

Overview of Hotel Franchising

In eight pages this paper discusses the hotel industry in an examination of franchising in terms of benefits and agreement clause ...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

Star Wars New Episodes

that context, it becomes clear that they must be seen as something very different than what any audience has seen in the nearly 10...

The Medicine Shoppe Analyzed

The website known as The Medicine Shoppe is examined in terms of its parent corporation, Cardinal Health, the industry, and its ph...

Franchise or Business Ownership

In a paper consisting of five pages the pros and cons between deciding to own a business or a franchise are considered. Five sour...

Russian Expansion of Victoria's Secret

et al, 1998). To the normal customer walking into one of these stores there would be no discernible difference between comp...

External or Operating Companies and Franchises

commercial cleaning and restoration services (Kate, 1997). Because of the wide range of services this company offers, however, fra...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

PILATES STUDIO FRANCHISE - A PLAN

sole proprietorships, partnerships, corporations and limited liability corporations, or LLCs. Sole proprietorships, as the title i...

ROMAN HOLIDAY PIZZA: A QUESTION OF FRANCHISE REPORTING

value (and changes in measurements) in a variety of different ways (SAS No. 101). GAAP and SAS 101 both suggest that changes over ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

McDonalds in the International Environment

to meet local tastes, there are the familiar product ranges that are seen in almost all countries such as the Big Mac and fries, b...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Effects Of Genetic Engineering And Chemical Additives To Basic Food Production In The United States

demineralization two of the most important factors. Storing food has undergone significant modification due to the distance commo...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Diets: Choices, Healthier Lifestyle, Disease & Popularity

staple of ones regular diet, the body manifests the high sodium and fat, excess calories and empty carbohydrates in such negative ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...