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Essays 511 - 540

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

The Beverage Market and Coca-Cola

made up of a large range of drink, and the general classification includes all drinks from tap water and non alcoholic beverages, ...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

"Pink Therapy"

culture has to everything to do with a community of people, homosexuals have earned the right to call themselves just that and, th...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Redplato Fiscal Analysis

Sales Between 1990 and 2004, market share for Redplato has averaged between 38 and 68 percent. IV. Recent Thing Tank Marketing S...

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Analyzing Research Article

1988, p. 296) to establish the predictable influence of value versus ownership. The equation for Tobins Q used in firm valuation ...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

The Impact of the Enron Bankruptcy

to less than $1 (Explaining the Enron bankruptcy, 2002). The companys implosion cost thousands of employees their jobs as well as ...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

A Walgreen's Acquisition

In five pages the target suggestion for an appropriate Walgreen's pharmacy chain is Rite Aid Corp. and also discusses the reasons ...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...