SEARCH RESULTS

automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the...

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Sound simple? Yes and no. The organization itself is headed toward a more customer-friendly orientation (this is its strategy), so...

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

cancellation; however the airline transferred the flight to the next day. The student states they called in on the morning of Frid...

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

satisfaction in online banking services than younger respondents with lower education levels. * The dependent variable for this ...

result of "gaps" that exist between different aspects of an organizations performance; by bridging these gaps, service quality wil...

Zacharakis, 2010). Employees should be free to talk to anyone in the company (Bygrave & Zacharakis, 2010). This type of flexibilit...

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

In 5 pages this paper answers management questions upon the customer service superiority of flatter organizations, employee motiva...

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...