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Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Senior Citizens and Public Places

out to those Americans disabled by ignorance or handicapped by prejudice and teach them a better way" (Bush, 1993, p. 35). Since ...

SCP Economic Theoretical Model

product with desirable quality standards. Differentiation can earn above average profits even in a slow growth or declining mar...

Real World Economics and the Impacts of Accelerator and Multiplier Models

In five pages this paper applies these models and their impact in a real world consideration of the British and French economies. ...

Six Questions on Nursing Theory Models

general systems model serves as an example. Nursing research formerly was purely quantitative in design, and any qualitativ...

Liberty and Autonomy According to Immanuel Kant

past times are given (or as he put it more cautiously, "presupposed") in the present time. It is possible, according to Kant, tha...

The Influence and Impact of Mass Media

become homogenized and less diverse or controversial. The result is that fewer diverse opinions and reports are presented to the p...

Changes Resulting from the Vietnam War

"seemingly contradictory methods of troop reduction and applications of intense firepower to coerce the North Vietnamese to accept...

Personality Models of Hans Eysenck and Raymond Cattell

traits), neuroticism (anxious, worrying, and moody traits), and extraversion (sociable, sensation-seeking, carefree, and optimisti...

Public Policymaking by James E. Anderson

make welfare benefits, buy airplanes or prohibit the retail sale of alcoholic beverages (Anderson, 2000). Procedural policies refe...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Energy Minimization, Conformation Analysis, and Molecular Modeling

only irritations and relatively minor, but others can be life-threatening. The recent correlation of deaths among those taking Pr...

Budget Distribution Within North Carolina Public Schools

role of seeing to the administration of the entire school. The principal is also in charge of dealing with the teaching staff and...

Public and Political Bargaining in the Contemporary Presidency

of the presidential office, inasmuch as media influence is fundamentally based upon the element of perception. Contemporary presi...

Public Sector and the Challenges of Human Resources

practices for organizational performance. Such a committed strategic practice is a particular challenge for human resource profes...

Weighted Average Cost of Capital and Capital Asset Pricing Model

"variance-averse agents" leading them to conclude that Sonnenschein-Mantel-Debreu theorems related to market excess demand functio...

Employment Satisfaction and Contributing Factors

In eighteen pages this paper examines the position of government or public sector administrators and the contributing factors of e...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Overview of a Personal Career Assessment Model

In six pages this paper discusses an entry level management position in a personal career assessment model that includes professio...

Say It With Confidence by Margo T. Krasne

In five pages this paper presents a review of this book that removes the mystique from public speaking. There are no other source...

The Male - Female Communication Model of Deborah Tannen

Sociolinguist Tannen's text You Just Don't Understand is the focus of this paper consisting of five pages that examines communicat...

Promotion of Good in TV Talk Shows

In five pages this research paper discusses how TV talk shows promote public awareness of such issues as higher education, career ...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Radio Personality Howard Stern and Why America Tunes In

In nine pages this paper examines why the American public is fascinated with the politically and socially incorrect radio personal...

Media Circus by Howard Kurtz

In five pages Kurtz's critical analysis of the newspaper industry and public journalism is presented in an overview. There are no...

2 Model Journalism Articles Presented

In six pages this paper presents 2 fictional newspaper articles relating to either pursuing college degrees in journalism or findi...

Mass Media, Communication Messages, and Public Perception

with 125 morning daily newspapers and 2300 magazines, the print media are much more influential than the broadcast media in Japan,...

The Impact of Media Messages

This paper addresses the impact of media messages on public behaviors. This three page paper has three sources listed in the bib...