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Essays 31 - 60

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

The Use of the Gap Model in the Australian Travel Industry

expects (Anderson, 1973). Therefore this is a model that is suitable to be used in any industry where there are there are human se...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Pricing Strategy of Supply and Demand and the Channel Tunnel

as the Ferry, where there is a lower price level for the average due to the higher number of day trip passengers....

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Strategies of Internet Travel Businesses

In five pages previewtravel.com, Priceline, com, and Cheaptickets.com are analyzed in terms differences from conventional travel a...

First Choice Holidays; IT Strategy and SWOT Analysis

worldwide sailing and eclipse.com, the direct sales only website with similar offerings to Firstchoice.co.uk. By 2002 60% of holid...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Women's Voices on Africa, Patricia Romero

This book review is on Women's Voice on Africa: A Century of Travel Writing, which is edited by Patricia Romero. This text offers ...

Health and Safety Issues When Traveling to Mexico

Clearly, most recommended vaccines are only needed for those who plan an unconventional journey where they will be exposed to unde...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Society Benefits of Aircraft

into the realm of necessity. By the late 1930s, the U.S. Postal Service was using airplanes to carry mal and passengers form coast...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Small Family Travel Agency Going Online

continue to converge at a brisk pace, with more and more travelers booking online" (Peterkofsky, 2000; p. 1). "Bill Carroll...

Aviation Industry in China

well as the local factor conditions. The industry we will consider is the passenger aviation industry in China. This include all...

Agency & Traveling RNs

(Green, 2004a). A travel nurse, on the other hand, is typically contracted to work a 13-week period, and this usually includes an ...

Literature and the Transition from Middle Ages Feudalism to the Industrial Era

is filled with allegorical references to the time of chivalry and has been described as an allegorical epic. As outlined in the i...

Present and Future Travel Industry

$2.50 commission, still have begun to consistently refer customers. As much as this is a time of change for the bus industry, ...

Janie Crawford's Freedom Through Self Knowledge in Their Eyes Were Watching God by Zora Neale Hurston

to have such a crowd enjoying themselves in her house; its apparent that she enjoys it. We know because she says that shes sorry ...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Critiquing Part 4, Chapter 5 of 'Gulliver's Travels' by Jonathan Swift

is based upon Lemuel Gulliver, who was a ships surgeon and he tells of being shipwrecked on the island of Lilliput (Summary of Gul...

Traditional Travel Agencies versus Internet Travel Agencies

a wider audience of potential clientele. Currently, Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...