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Essays 121 - 150

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

A Case Study on Childcare Worker Training

individuals that are to be accredited and then given an identification card. There is also income input from a second market. This...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Student Case Study on WOI Western Oceanography Instantiate Case Study

project is projected as taking part in four phases over a period of eight weeks. Mission Objectives The mission is convert the W...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Lester Electronics Case

has contacted the board concerning the matter in order to arrange a telephone conference to assess the issues. The offer that has ...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Psychological Studies' Case Study on Mental Representation

timed in regards to their responses, Rosch reported that "response times are strikingly close to ratings of typicality" which mean...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

throughout the world, more than 1.1 billion people from ages 15 to 24, have spent a large part of their lives surfing the Internet...