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Essays 301 - 330

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Human Resources and Target Corporation

its helpful to point out the importance of a well-run workforce on this level -- and the cost it takes to replace it. The general ...

'Personality Traits of a Group of Young Adults From Different Family Structures' Journal Article Reviewed

In four pages a review and study evaluation of this journal article are presented. There is also included information on this cit...

Corporate Value and Capital Structure's Impact

great many models have been developed that seek to determine what a share price will be and how it is assessed. These may refer di...

Relational Structure, Flat File Structure, and Information System Design

In eleven pages this paper discusses various types of designs for information systems in an assessment of flat file and relational...

Are Organizational Change and Organizational Development One and the Same?

In five pages this paper discusses how organizational change and organizational development are in fact the same. Two sources are...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Intentional Infliction of Emotional Distress

to remain calm. After three days the body was transferred. Now work had taken place on the body apart from the storage. Now, after...

Strategic Procurement and Supply Chain Management

In ten pages this paper examines Dell Computer Corp. in a consideration of supply chain management and strategic procurement with ...

Banks and Morgan

In five pages this paper examines an Australian company's case that involves high organizational intellectual capital levels that ...

Contemporary Commerce and Trademarks' Legal Role

In ten pages this paper discusses ABSOLUT, 1-800 Flowers Inc., and Apple Corp. case as well as the U.S. Omnibus Appropriations Act...

Organizational Learning and General Electric

In five pages this paper considers the organizational learning concepts of Peter Senge ini a discussion of GE's system of manageme...

Negative Organizational Culture Changing

as encompassing the "values, norms, rites, rituals, ceremonies, heroes, and scoundrels in the history of the organization" (p. 56)...

Case Study on Capital Budgeting

73,591 80,719 88,418 b. Cash Flow Statements Income statements are important, but they may also conceal the way in which an inv...

Organizational Assessment and Diagnosis

Examination of the effect of organizational structure on the firms ability to function efficiently * Diversity of the workforce ...

Organizational Misbehaviour

profile employees, but this is not the case, some employers are able to motivate employees gaining high levels of loyalty and comm...

Organizational Conflict

conflict resolution in order to determine how principals can best adapt to the challenges and expectations of the twenty-first cen...

STUDIES ABOUT TOYOTA

largest automotive manufacturer (Dorsch, 2010). In addition to manufacturing popular models such as Camry, Corolla and the Sienna,...

ORGANIZATIONAL COLLABORATION AND CHALLENGES

the problem was of such a magnitude, that as many ideas as possible were definitely useful. Hence cross-collaboration of such orga...

Organizational Performance As a Reflection of Organizational Commitment

of commitment, and the way that this applies to the workplace. An interesting model developed by Meyer and Allen (1991) may be ver...

The Commercial Choice between Equity and Debt As Capital

source of security is a mortgage on real estate. If the firm already has outstanding debts secured on property then this s...

Political Tactics In Organizations

of favors * Personal appeal: appeals to feelings of loyalty or friendship * Coalition: seeking the aid of others * Legitimating...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...