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Essays 301 - 330

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Three Companies Suitable for Target Inc. to Acquire

Club. The acquisition will increase potential economies of scope and scale, and together both firms will be stronger. The merger w...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Relational Structure, Flat File Structure, and Information System Design

In eleven pages this paper discusses various types of designs for information systems in an assessment of flat file and relational...

'Personality Traits of a Group of Young Adults From Different Family Structures' Journal Article Reviewed

In four pages a review and study evaluation of this journal article are presented. There is also included information on this cit...

Corporate Value and Capital Structure's Impact

great many models have been developed that seek to determine what a share price will be and how it is assessed. These may refer di...

Organizational Crisis and Leadership

deeper than this, however, and impacted personnel at the most fundamental and intimate level. For example, when visiting the facil...

Strengths and Weaknesses of FedEx

in excess of $34.7 billion and the volume of shipments, FedEx Express is the largest express transportation provider (Hoovers, 201...

Demonstrating Pearson r Test

set of statements, with answers ranging from highly inaccurate to highly accurate, With seven potential answers the responses can ...

ENRON: ILLEGAL ACTIVITIES, CULTURES AND IRREGULARITIES

corporation. But to avoid conflict of interest, SPEs are supposed to be run by outsiders who have no involvement in the main compa...

Consulting for Organizational Development

an institution specializing in pain management Advancements in genomic understanding led to early market successes with pain-relie...

Organizational Efficiency and the Integration of Information Technology Solutions

it that has highlighted existing inadequacies all throughout the company structure. By examining each of these deficient areas in ...

Employee Rights and Organizational Security

be addressed, such that best practices can be established in order to balance the needs of employers with the rights of employees,...

CASE ANALYSIS: COSTCO WHOLESALE CORPORATION

company keep product costs lower which can then, in turn, be put toward other areas, such as compensation (Biesada, 2011). It also...

TOYOTA, INTERNAL AND EXTERNAL SCANS

down the supply chain we travel, the less supplier power becomes. Second-, third- and fourth-tier suppliers tend to be more generi...

What Are The Differences Between Leaders and Managers

(1989), a management guru suggested that a succinct explanation is that managers are people who do things right and leaders are pe...

The Relationship Between Personal and Organizational Ethics

ethics. Personal differences and preferences have the capacity to impact organizational ethics in a variety of ways. This is mos...

TOYOTA MOTOR CORP: ACCELERATION TO CRISIS

whether it has done well in handling the issue. Though Toyota has taken some important steps to ensure that quality can be built b...

A COMPARISON BETWEEN LUFTHANSA AIRLINES AND AMERICAN AIRLINES

AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Identifying the Stakeholders and Potential Compromises for a Development Dispute

undertaking a financial transaction with the firm undertaking the development. The residents seeking property in the area may supp...

Allocating Costs in Governmental Departments

undertaking the allocation of costs the real cost can be used as an assessment which will help to maximise the use of resources; t...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

The Competitive Advantage of Organizational Culture

short, having a functional organizational culture is viewed as the fundamental component necessary to achieve and sustain a compet...