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Essays 871 - 900

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

MONOPOLIES, OLIGOPOLIES AND ANTITRUST: AN OVERVIEW

barriers, patents and natural barriers to entry. Microsoft could be considered a monopolistic firm in several senses - it ...

Pharmacological Approaches to Treating Hypertension

This cost combines with the severe physiological impacts of the disease to emphasize the point that treatment should be as efficac...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

The Trail of Tears: Issues of Sovereignty

The Cherokee people were a sovereign nation at the time of the Removal and the U.S. government had no inherent right to force...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Consulting Firm and Business Ethics

faced at that time was whether to tell a lie or to hurt the givers feelings. Either way, it appeared that we would be violating a...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Urban Poverty and Housing Policies

absence of an address of the real problems. Inadequate housing is associated with many problems and in many cases these problems ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

TIC Real Estate Developers Problems in Georgia and Possible Solutions

in the service, and identifying what is wrong to develop an intervention strategy. A tool that has been developed to look ...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

21st Century Report on North Korea's Concentration Camps

of slave labor, beatings, and of the executions they have personally witnessed that scream to be heard by the world. They are spe...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Analyzing 10 Print Ads

the camera and images that give the appearance of a traditional SLR camera. This is an advertisement that could be used in many cu...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...