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Essays 961 - 990

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

HIV Education Lesson Plan for African Americans

This research paper describes the targeted learner population, which is African American men and women between the ages of 18 and ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Evaluation Plan for HIV Education Program

This research paper pertains to an evaluation plan for an HIV prevention program that is targeted at African Americans. Three page...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

McMurphy's Rebellion

This essay is on "One Flew over the Cuckoo's Nest" by Ken Kesey. The writer discusses McMurphy's rebellion, which is targeted aga...

911: Significantly Changed Many Lives

better get the attention of their true target(s). Once regular citizens have been drawn into the web of bombings, hijackings and ...

Banned in East German

GDR society," which would open it up to Western "cultural and economic influences" (Berghahn 146). However, the Partys views on re...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

U.S. Foodservice Scandal

by the parent company, Ahold? Yes, sales targets were too high. Financials for U.S. Foodservice could not be found and historical...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Evaluation Of A Web Site For Educators

2005; Kirk, 2004). Kims Web site meet all of these criteria. Since June 1997, more than 451,000 people have accessed this site and...

Balanced Scorecard Objectives

numbers and then as a percentage on yearly basis. The measure in the first year for reference only, in the second year the numbe...

Improving HR

explained that "the cells that made up that hand were continually dying and regenerating themselves. What seems tangible is contin...

Business Process Objectives

quality of the customer service. The measures here will be against the expected levels from past visitors as well as the levels co...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Pricing at the U.S. Naval Hospital, Guam

essentially sets prices for all of American health care, as explained below. Aside from pricing according to production cos...

Operations Improvement Plan

quality of the food deteriorates or the temperature drops below the required minimum. If we consider chicken restruants t...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

Consulting Firm and Business Ethics

faced at that time was whether to tell a lie or to hurt the givers feelings. Either way, it appeared that we would be violating a...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...