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Essays 481 - 510

Effective Advertising

and the message very clearly. It is this that is the greatest difficulty; ensuring the advertising is not only noticed, but that t...

University Leadership

some control over their own work lives. Models that promote empowerment, involvement, responsibility, accountability and autonom...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Career as a Communications Professional

the message still communicated effectively. The communication professional may be working in a variety of jobs. They may be in m...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

The Impact of Post-Release Service Programs on Housing and Employment Procurement for Ex-Cons Suffering From HIV/AIDS

16,000 new infections per day (AIDS Weekly Plus, 1997). With figures like these, it is essential that health care providers under...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Issues of Social Justice from a Historical Perspective

quo (Ruddell and Urbina, 2004). In his analysis of the history of incarceration in the US, Vogel (2003) charts a relationship be...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

2000 Treatment Program for Cervical and Breast Cancer Prevention

of Cancer Prevention and Control, 2004). Cervical cancer could be eliminated if every woman had regular Pap tests because this te...

Investment Possibilities of Adidas Salomon AG and Nike

as seen in Asia and China. However, in more recent years these countries have also increased the level of regulation in order ...

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Urban Poverty and Housing Policies

absence of an address of the real problems. Inadequate housing is associated with many problems and in many cases these problems ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Consulting Firm and Business Ethics

faced at that time was whether to tell a lie or to hurt the givers feelings. Either way, it appeared that we would be violating a...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Volkswagon Sharon and Citroen Xsara Picasso

The Sharan had different goal. The car was not highly differentiated, but very similar to others on the market such as the Ford Ga...

Bayesian Logic and CoffeeTime's 'Borrow Information'

houses in closer proximity to the university or financial district turn a better profit than those in more outlying locations (whi...

Viagra Marketing by Pfizer

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

Southwest Airlines' Market

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

HIV/AIDS Education Impact and Adult Populations' Condom Use

heterosexual sexual contact, including sexual behaviors with IV drug users and others who have contracted the virus through sexual...

Program Proposal on School Violence Prevention

an end to these violent episodes? One of the most logical deductions is that of the new-fangled child rearing practices tha...

Childhood Obesity Control Measures

Another important area of research is obesitys impact on childhood from health, psychosocial and cognitive development standpoints...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...