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Essays 1411 - 1440

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Did Intel Act Wisely in Acquiring McAfee

was one that have been designed to facilitate vPro. This made the acquisition of McAfee not only a related diversification, which ...

AMAZON WEBSITE ANALYSIS

retailer on AOLs website and Netscapes commercial channel (Pierce, 2010). Amazon was one of the "pure play" companies stil...

PEPSI AND BUSINESS PROCESSES

Proposes three business processes for PepsiCo, as well as performance targets, metrics and implementation recommendations. There a...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Baby Healthcare Business Proposal

there is a distinct shortage of quality care that provides the choices that mothers want. 2.1 Services to be Provided To provid...

A Plan to Reduce Obesity

intake and the general type of diet which is consumed and the need for a nutritional balance physical activity is also an importan...

Comparing the Potential Benefits of Outsourcing and Retaining an In-House Warehousing System

be accompanied by a transfer of control over the stock (Mintzberg et al,2008). 2. Options and Analysis There are some potential...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

TARGET CORP. AND WAL-MART STORES INC. AN INTERNAL AND EXTERNAL COMPARISON

paying workers. Wal-Mart has received its share of negative publicity pertaining to discriminatory law suits. Social. Men...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

Stock Market Characteristics and Emerging Markets

the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

The Problem of Alcohol Abuse - Impact in Abusers and Families

Alcohol poses a direct risk as a result of the physical impact it has on the body. The use of alcohol is often seen as a social ...

Health Promotion in a Dental Office

It can begin with a general cleaning and assessment of the condition of the new patients oral health, progressing to addressing ca...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Economic Frustration and Frustration-Agression Theory

As this suggests, the experience of being an American immigrant often includes "traumatic confrontation" with authority figures (P...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...