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Essays 121 - 150

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

ICAO Universal Safety Oversight Audit Programme

uniformly (Civil Aviation Administration of China, 2006). This approach did not provide an overall comprehensive picture of safety...

Organizational Behavior and Terminology

oriented towards job performance and participation" and this model results in "awakened drives" on the employees part (Organizatio...

Overview of Target Corporation Employee Programs

friendly they are to the customers, the more the customers will want to come back for more products. Identify the current major c...

Discount Retailer Target Corp.

the models of one or the other but have not survived to give any of the leading three any real competition. Kmart was...

Volunteerism and Employee Encouragement

available to local nonprofit organizations for up to six months, foregoing all of the benefits of the individuals labor but still ...

Trend Analysis of Wal-Mart

are presented in Table 2. Table 2. Wal-Mart Statistics Item Derivation Wal-Mart 2005 2004 2003 EPS 12 months earnings ? Number...

Human Resources and Target Corporation

its helpful to point out the importance of a well-run workforce on this level -- and the cost it takes to replace it. The general ...

Consulting and Business Ethics

probably start at the low end, but dont charge so little that the bills go unpaid (Bev, 2003). Lets assume that Business Ethics...

Managing Diversity in 21st Century Comapnies

Diversity has become a buzzword in American corporations. This research paper eyes creativity, leadership characteristics, policie...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Dayton Dry Goods Becomes Target

This paper offers an organizational analysis of Target Corporation. Organizational structure, mission, beliefs, social responsibil...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...