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Essays 481 - 510

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Economic Frustration and Frustration-Agression Theory

As this suggests, the experience of being an American immigrant often includes "traumatic confrontation" with authority figures (P...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

A Review of The Journey Into the Whirlwind

A five page paper detailing the horrendous injustices that targeted author Eugenia Ginzburg, injustices that might be considered m...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Principles to Enforce Standards - Dialogic or Anti-Dialogic

Employers will often use principles in the work place to implement and maintain standards. The writer considers whether or not pr...

Overview of Type 2 Diabetes Patient Education

This research paper discusses the characteristics that pertain to the target audience for a diabetic educational program. Also des...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Evaluation Plan for HIV Education Program

This research paper pertains to an evaluation plan for an HIV prevention program that is targeted at African Americans. Three page...

The Problem of Avoiding Bankruptcy

In 2012 more than 40,000 businesses in the US filed for bankruptcy. While there is a great deal of literature supporting successf...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

HIV Education Lesson Plan for African Americans

This research paper describes the targeted learner population, which is African American men and women between the ages of 18 and ...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Kmart and Retail Competition

In fifteen pages this paper discusses that despite the formidable competition from Target and Wal Mart Kmart has managed to improv...