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Essays 481 - 510

Assessment of Microsoft and Google for Investment

forms the core of the organisations services. Are the dominance of the company is seen in the fact that Google search engine has a...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

HIV Education Lesson Plan for African Americans

This research paper describes the targeted learner population, which is African American men and women between the ages of 18 and ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Evaluation Plan for HIV Education Program

This research paper pertains to an evaluation plan for an HIV prevention program that is targeted at African Americans. Three page...

Principles to Enforce Standards - Dialogic or Anti-Dialogic

Employers will often use principles in the work place to implement and maintain standards. The writer considers whether or not pr...

The Problem of Avoiding Bankruptcy

In 2012 more than 40,000 businesses in the US filed for bankruptcy. While there is a great deal of literature supporting successf...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Overview of Type 2 Diabetes Patient Education

This research paper discusses the characteristics that pertain to the target audience for a diabetic educational program. Also des...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Economic Frustration and Frustration-Agression Theory

As this suggests, the experience of being an American immigrant often includes "traumatic confrontation" with authority figures (P...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

Sample Populations and Designs of Probability and Nonprobability

investigators is asking the opinions of anyone on the street (Trochim,, 2005a). Convenience sampling is including persons in the s...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

China and IKEA

such the company may also look at increasing the number of the potential target market visitors that they can get to visit the sto...

Indian Company MphasiS BFL Limited

acquiring MphasiS, such as system integration expertise, blue chip customers, like Citibank, Charles Schwab, Morgan Stanley Dean W...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Operations Improvement Plan

quality of the food deteriorates or the temperature drops below the required minimum. If we consider chicken restruants t...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...