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Essays 361 - 390

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

Tourism and Family Structure Impacts

be in place regarding the time able to be spent on leisure. However, when looking at marketing these factors may be releva...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Segments and Their Significance

and habits. Therefore, to target internet marketing, if not seeking a niche market there is necessity to look at who is likely to ...

STARBUCKS TO GO - STRATEGIC ANALYSIS

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Developmental Stages Links and Literature for Children

In a paper consisting of five pages the ways in which such literary works as Charlotte's Web and Winnie the Pooh complement the de...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Japan and Marketing a Health Business

Examples of an outward demonstration of nationalism resulting in a feeling of national identity can be seen by the way we will su...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

Dayton Dry Goods Becomes Target

This paper offers an organizational analysis of Target Corporation. Organizational structure, mission, beliefs, social responsibil...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Does Organizational Change Need to People to Change?

in an environment that is constantly changing. If organizations are an open system they cannot be controlled in a logical manner (...

Why is Transformational Change Less Attractive than Incremental Change?

then reinforced, especially as this changes focused on the tasks of the company undertake, increasing the number of shifts a numbe...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

FDI Influences in India and Iraq

reduce smoking in India (Lamont and Yuk, 2010). However, this has been a controversial decision, not only was cigarette manufactu...

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...