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a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

sales that their team makes. Avon encourages the agents to see the development of sales as the development of their own business. ...

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

the existing enterprise. "Reengineering, which is not the same as Total Quality Management, refers to making dramatic changes in ...

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...