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Essays 1861 - 1890

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Honest Tea Company

they graduated from college, Seth emailed Barry to see if he was still interested in creating drinks ("Honest Beverages," 2009). I...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

LAUNCHING A BUSINESS IN A THIRD-WORLD COUNTRY

useful for venture capitalists interested in investing abroad. A joint venture or partnership with someone in the country would al...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

Electric Utility Industry Deregulation

In twelve pages the market impacts of dergulating Duke Energy, Enron, and Southern Company are examined. Fourteen sources are cit...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Acer

notebooks and net books, specifically the Aspire, with Acer selling 9.67 million units in the third quarter of 2008 alone, this wa...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...