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in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

except that a certain financier over extended himself and caused several banks to fail that had extended him credit. This particul...

day (1998, 1). The author goes on to report more detail, saying that the trading volume had been approximately three times the n...

Change is brought on by any number of factors, it might be said, which can also trigger significant changes in the economic struct...

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

its back on its Asian neighbors. Seven countries of the world receive 68 percent of Malaysias total exports. These represe...

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

sporting events, such as World Cup soccer and other professional sports that are not as common in the US as in other parts of the ...

quite clear in some instances but it can become muddled in meaning when multiple identities are involved within the context of one...

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

such a car (Caryl, 1996). The projects first director, Ferdinand Porsche, was a "nuts-and-bolts" man who was able to help turn Hit...

the brands it has sold off to others. It was not another food company that bought the Muellers brand, however, but New York Unive...

In seven pages cognac is examined in a general marketing consideration that includes a PEST analysis. Seven sources are cited in ...

In nine pages this paper uses the 4Ps to analyzes the cognac retail market. Seven sources are cited in the bibliography with the ...

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

the countryside have seen birdhouses made of gourds hanging in colony settings or hanging singly. The longneck gourd has been use...

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...