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Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Television and Marketing

In ten pages this paper discusses how different cultures employ lyrics and music and examines TV advertising promotion. Six sourc...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

German Market for the Sale of Hershey's Milk Chocolate

This paper consists of sixteen pages and discusses a possible Germany sale of Hershey's Chocolate in a a corporate overview as wel...

Investment Choices Between Money Market, Precious Metals, Index Funds, Real Estate and Treasury Bonds

can be used to measure a funds performance. Each of these financial effects can also be analyzed technically and reviewed ...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Stock Market Investing

In five pages this paper considers various investment strategies for mutual funds, bonds, and stocks with mutual funds being regar...

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

White Wheat Futures and Derivative Market Analysis

futures contract taken from the Internet to be used as a sample only. Some contracts have what is known as a Position Limit, wh...

Classical Market Changes Introduced by John Maynard Keynes

In two pages this essay examines the antipoverty and employment measures John Maynard Keynes introduced in his combination of gove...

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

Comparing the Stock Market Crashes of 1929 and 1987 II

In eight pages this paper compares these two crashes and also considers the Federal Reserve Board's role in each. Seven sources a...

Marketing and the Hierarchy of Needs of Abraham Maslow

As each need is fulfilled, the individual can climb up the ladder to the next level of fulfillment. Maslows hierarchy of needs is...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Small Market Radio and Deregulation

This research report looks at deregulation in this industry. Specific information about FM stations in Pennsylvania is included. ...

High Tech Labor Market Dilemmas

In eleven pages high tech labor requirements and the problems organizations have in meeting this ever growing need are discussed. ...

Marketing and WWW Resources

This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

Thailand Marketing and Business

may be seen as similar in complexity to the average OECD with a total of 19 stages being required, against an OECD average of 18, ...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Brown Forman Marketing Directions

of apprenticeship when he joined the company in 1904. Prohibition and temperance forces were growing by 1910, when George Garvin ...