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Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

Research Proposal on Urban versus Suburban Standardized Testing

than in urban schools? If so, what factors account for the difference in standardized test performance between suburban and urban ...

Utilizing a Learning Contract Within an Academic Setting

the company and gaining contracts with domestic and commercial customers. The main aim of the project will be to create a clear ...

Domestic and Global Security Management

and continue to find holes" (Security Directors Report, 2003, p. 1). What should corporations do? Limit business travel to the min...

Emotions and Moral Decision Making

life of one individual for the greater good, for the lives of all the others on the trolley (Helmuth, 2001). But if the same indi...

Laser Technology Overview

factor, in particular. That factor is light. To understand the importance of light in laser technology we can look to yet ...

An Article on Fetal Growth and Exposure to Smoke Reviewed

as already noted, in the Introduction. The introduction of this article clearly tells the reader what the study is about by citin...

An Article on Obesity, Diabetes, and the Effect of Estrogen Reviewed

instance, causes "rapid onset of severe hyperglycemia associated with the progressive loss of islet area and insulin immunoreactiv...

Analysis of Social Work Student Survey Client Belief Tolerance

will might have a different religious or belief perspective. Its likely that this is probably the first paper of its type, includ...

Research Project Proposal on Gun Control

do. There is really no reason to own a gun. Violence begets violence. The arguments fall along those lines. Also, while some conte...

Workplace Cultural Influences and Increasing Vanguard West Airlines Diversity

this year; (2) initiating programs internally among management and employees to increase awareness of race or sex in the appointme...

An NIDS Research Proposal

relationships. The methodologies will often be based on scientific procedures of investigation. Quantitative research includes des...

Jere Brophy's 'Teaching'

meant to be "understood as mutually supportive components of a coherent approach to teaching" (14). As this suggests, what emerges...

How Companies Should Compete to Maximize Internet Returns A Proposed Dissertation

(2000), as "Commerce that is transacted electronically, as over the Internet". This indicates that e-commerce is much wider than s...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...