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Essays 391 - 420

Marketing and Communication Models

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

Tourism and Family Structure Impacts

be in place regarding the time able to be spent on leisure. However, when looking at marketing these factors may be releva...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

TIC Real Estate Developers Problems in Georgia and Possible Solutions

in the service, and identifying what is wrong to develop an intervention strategy. A tool that has been developed to look ...

Analyzing 10 Print Ads

the camera and images that give the appearance of a traditional SLR camera. This is an advertisement that could be used in many cu...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Bayesian Logic and CoffeeTime's 'Borrow Information'

houses in closer proximity to the university or financial district turn a better profit than those in more outlying locations (whi...

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

Dogs R Us Company Website Plan

who considers that the dog is more than just a pet, but a member of the family. Again, a purpose of the site is very important bef...

Viagra Marketing by Pfizer

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Mantero; Positioning in the Supply Chain for India

market is very different from many other markets, the systems of commercial infrastructure are different and as such the managemen...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...