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Essays 91 - 120

English Law Regarding Contract Law

If this were an acceptance this would have to be an "unqualified expression of assent to the terms proposed by the offerer" (McKen...

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Angels with Dirty Faces (1938): A Review and Analysis

a realistic glimpse into troubled American youth that did not compromise moral values or the integrity of the film. Judging by th...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Popular Teenage Magazine

the Freebie Issue! although there are not exactly freebies, it is a drawing readers must sign up for each day. The overwhelming ...

Semiotic Analysis of Print Advertisement

and a silky pink tank top. The top has spaghetti straps and leaves her arms and shoulders bare; it also leaves perhaps 8-10 inches...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

1920s' Culture

The 1920s saw the real advent of the moving picture, as well as the very first flight across the Atlantic Ocean (James Madison Col...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

An Example of a Bad Print Ad

most people would probably turn the page and move on, because the text of the ad describes the process of making diamonds, as well...

Considering the Question Are 'All Sales Final?'

In a paper consisting of five pages an individual responds to the City's advertisement to surrender all firearms for $100 and lear...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

'I Know Why the Caged Bird Sings' by Maya Angelou

looked down upon. Many religious groups look down upon the upper classes, who have great wealth, but do not give to the poor. Gran...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Advertisement for a Stunt Acting School Course

This paper examines textual and structural elements of such an advertisement in 5 pages. Two sources are cited in the bibliography...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Magazine Advertisements and Emotional Appeals

the recipients attitude toward the ad, the advertised brand, purchase intention, and actual purchase" (Stephens 137). In many ins...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Magazine Advertisement Bias

In eight pages various ethnic, race, and gender biases are considered within the context of magazine advertisement and how it can ...