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Essays 361 - 390

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Avon and Mary Kay Cosmetics

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

Johnson & Johnson as an Investment Option

managing director of Ortho-Cilag Pharmaceutical Limited in the United Kingdom in 1986; in 2001 he unofficially took over daily ope...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...