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Essays 1981 - 2010

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Cyberspace Cell Phone and Pager Marketing

In fifteen pages this paper examines how to market cellular telephones and business pagers in cyberspace. Fifteen sources are cit...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Demographic and Marketing Issues in Nigeria

This paper analyzes the demographic, business, and travel information relevant to planning an investment in the African country of...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

The Common Market and the Caribbean

The writer analyzes the history and function of the Caribbean Community and Common Market (CARICOM). The writer examines the effec...

Historical Market Perspective on Ethnic and Race Relations

In five pages this paper presents an historical perspective on the U.S. market economy and the impacts of ethnicity and race. Fiv...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

'Brush on the Run' Disposable Toothbrush Marketing

In ten pages this paper examines how to market this disposable toothbrush product. Ten sources are cited in the bibliography....

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Proposal on a Marketing Research Model

This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project cont...

Restaurant Industry and Digital Marketing

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Marketing Research Firms and 'Unnecessary' Copyright Laws

In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Export Markets and the Significance of Distributors and Overseas Agents

In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...