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Pfizer

and profits. The grand strategy is one of innovation and marketing. The company seeks to continually develop new products manag...

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Global Communication Case Study

indirectly. This may be a straight forward consideration of the profit margins, or issues such as the future stability and securit...

A-B-Zee HRM Recruitment Case Study

company. The link between strategy and recruitment is also seen in the way that recruitment is taking place in an area where there...