YOU WERE LOOKING FOR :Techniques in Advertising
Essays 601 - 630
facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...
were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...
fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...
females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...
such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...
be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...
creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...
transitions include the collapse of communism in Eastern Europe and the dissolution of the Soviet Union (Carothers, 1999). In term...
the standards of utility, feasibility, propriety and accuracy (CDC, 1999). These standards are defined by the CDC in the followin...
new. One artist who does this is Yasumasa Morimura; his work is "often understood as part of that international tendency of the la...
to focus on the therapeutic relationship. Counselor C, who is a biblical counselor, rejects all secular approaches and turns to Sc...
something known as the greenhouse effect, is something that can be controlled, at least to an extent. Many of the problems as it ...
and research"; and the third is "How to prepare for a job interview." The first source acknowledges that everyone is nervous at a...
of this decision. Ecological theory is an attempt to bring in many different influences in order to understand how a society ...
her last child moved out of the family home. Anti-depressants alleviated her condition somewhat, but made her feel groggy and deta...
Carracci at their workshop in Bologna," and Nicholas Poussin and Claude Lorrain came from France; in addition, Caravaggio came to ...
the most successful and productive leaders know clout means having the ability to empower workers and achieve goals. Things a lea...
where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...
overwhelming, because they come with options: we can choose to see "300" now because Gerry Butlers incredibly hot, but we also kno...
at once the most primitive and most efficient means of communication throughout time: the art of narration, or storytelling. Huma...