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Essays 1981 - 1983
"do the right things," rather than only "doing things right" (Juran quoted in Zwetsloot, 2003). One of these "right things" is it...
The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...
protocol. Rosenberg et al (2005) and Larson et al (2006) detail the pursuit toward getting the elderly population in step with be...