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Essays 271 - 300

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Economic Productivity Paradox Overview

In six pages this paper examines the economic productivity paradox in an overview of its background, information technology expend...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Future Marketing Technology

In five pages this paper examines marketing technology of the future. Six sources are cited in the bibliography....

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

1990s' Boom of the US Stock Market

In eight pages this paper discusses the US stock market boom of the 1990s and the impact of technology. Eight sources are cited i...

Stock Market History

In twelve pages this paper considers the history and development of the U.S. stock market from its colonial origins through the su...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...