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A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Importance of Business Reputation

it needs to ensure that it addresses the problem as eagerly as it accepted the sale. The customer service department of any busin...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

An Audit of a Meat Department

well as product safety in terms of handling. Productivity involves workers activities of course, but also whatever initiatives th...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Total Quality Management's Primary Elements

cultural appeal; how employees are expected to interact; what the organization symbolizes and how focused is everyone upon those v...

Comparison Between Compaq, Gateway, and Dell

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...

Medical Practice and Customer Service

patient and the medical practice but for the physicians mental well-being also. INITIATING ACTION In order to give the best in p...

Federal Regulations, Malpractice, Contract, and Property Law Cases

her home, she must first be established as a reliable witness since she was not present at any of the events but is merely relayin...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Hotel and IS Applications

give accurate real-time views of current business results, which can be invaluable in todays hypercompetitive and fast-paced busin...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Customer Service and Call Centers

It was in the early 1990s that the integrated call center began becoming reality. AT&T, the old Northern Telecom and other centra...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Best Deal Electronics and Speeding Up Customer Service

all but the busiest times. This is the report of a series of surveys and observation times. Both customers and employees w...

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

Hairdresser Management

of people comprising the group being managed. The manager of a group of engineers will have a much different approach to the duti...

Charter One Bank's and Bank of America's Online Banking

Current Business Focus As stated, Bank of America and Charter One Bank pursue very...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...