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Essays 61 - 90

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

Environmental Management

companies specialising in cleaning pollution and manufacturing of clean up equipment (Chyssides and Kaler, 1998). An inter...

Environmental Risk Management In the Construction Industry and the Role of the Project Manager

in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

A Global Perspective on Environmental Problems

residents of one country ay be harmed by pollution generated by another (Akimoto, 2003, p1716). These initial early measurements o...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

U.S. Emvironmental Policy in 1992

This 6 page paper discusses U.S. international environmental policy, and examines the failure of the U.S. to take its expected lea...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Environmental Science and Ethics

human race and preventing nuclear war (Rolston, 1991). But environmental ethical questions are just as serious: "the degradation o...

Charlotte Bronte's Protagonist Jane Eyre

In five pages a character analysis of Jane Eyre and how her development progresses in 5 different environmental settings are prese...

Environmental Destruction and 'Progress'

if such developments include parks and trails, there is definitely an increase in pollution and other potentially hazardous enviro...

Revision of Essay on 'Progress' and Environmental Destruction

for clean-up, the bottles and plates end up becoming trash, which ends up clogging landfills (and filling landfills) and ends up t...

College Campuses and 'Greening'

action directed to control the spread of contaminants from industrial plants has waxed and waned. In 1992, the International Eart...

Environmental Impact of El Nino

no rain - and people died of starvation and disease from lack of water and lack of crops (Goreman, 1998). ENSO also...

Environmental Sustenance Quest

In twelve pages this paper examines sustaining the future through environmental preservation....

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

Stakeholder and Shareholder Theory

had a simple view on the responsibility of a company; that businesses have only one social responsibility and that is the responsi...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...