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Essays 91 - 120

TELECOM NEW ZEALAND AND STRATEGIC ANALYSIS

up of five divisions, or groups: Chorus, Telecom Wholesale & International; Telecom Retail; Geni-i and APPT (About Telecom New Zea...

BT GROUP PLC

customer satisfaction * Improper estimation/execution of IT contracts * Geographic concentration Opportunities Threats * Good outl...

'De Mergers' and the Financial Reasons for Them

the land based services mobile services were seen as a good potential market. As a result the BT set up Cellnet, a mobile or cellu...

UK Privatization in 3 Parts

time, they would not have existed later to be re-privatised (Currie and Cubbin, 2002). The pattern of nationalisation begins in ...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Analysis of Lockheed Martin Corporation

the position of chief financial officer (Banks, 2001). He also restructured the company to establish only three different divisio...

Telecom Industry Questions

is no doubt that Verizon puts a clamp on any competition. The common scenario is that "Because upstarts frequently use parts of t...

Telecommunications Comparative Study and Europe's Privatization

In seven pages this paper discusses Hungary's Matav and the UK's British Telecom in a consideration of consumer and government adv...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Environmental Sensitive Growth Fund Marketing Case Study

unpredictable because it is a growth fund and the market has been rather volatile lately. Also, it embraces environmental products...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Toshiba Tablet PC Development and Marketing Environmental Analysis

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Making Environmental Policy and Market v. Regulatory Instruments

population. Convincing arguments are made for both sides of the conclusions. Yet, it is important to remember that human habitati...

Nokia v iPhone

warning to management of any external changes to market conditions. Therefore, it is an approach that allows for relevant informat...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Environment Management in the UK

capita tend to have higher living standards. However, this can be misleading. GDP does not equate to financial well-being or acces...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....