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Essays 421 - 450

KU Supermarket J Sainsbury and its Performance

the total revenue after all costs have been deducted, sometimes before interest and tax divided but mostly after tax and interest ...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

Financial Ratios from Three Industries

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Financial Performance of Sainsbury; Compared to Tesco, Wal-Mart and the Industry

the level at which direct costs account take up revenue. Sainsbury Tesco Wal-Mart Gross profit 2006 2005 2006 2005 2006 2005 Rev...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Motivation In Three Companies

to Maslows hierarchy of needs, specifically, the need for accomplishment and recognition, which is found under the esteem level. I...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Intercultural Communication In Organizations

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...

The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

Ahold and Groupe Casino at Potential Takeover Targets for Tesco; A Financial Analysis

may make potential good acquisition targets are Ahold and Groupe Casino. Ahold operates in the US and in Europe, Groupe Casino is ...

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal

position of Tesco in that industry and an overview of the main strategies. The importance of the strategies will then need to be a...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...