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In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

movement, such as the fast moving goods. There is a general recognition that the management of supply chains tends to focus on t...

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

may make potential good acquisition targets are Ahold and Groupe Casino. Ahold operates in the US and in Europe, Groupe Casino is ...

position of Tesco in that industry and an overview of the main strategies. The importance of the strategies will then need to be a...

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

to Maslows hierarchy of needs, specifically, the need for accomplishment and recognition, which is found under the esteem level. I...

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...