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Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

American Red Cross Introduction To Disaster Services Training

is based upon the foundation of Disaster Services Training: 1. Planning and Coordination 2. Food and Shelter 3. Health and Mental...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Rayovac Corporation - The Rechargeable Battery Opportunity

also carried risks. Opportunities for Rayovac There was a broad and growing need and demand for batteries throughout Canada...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

The Traveling Executive and a Communication Solution

A traveling manager's different communication solutions to network with clients and his office are discussed through an examinatio...

The Lawsuit Filed by Casey Martin Against the PGA

free ride, so to speak, would be an unfair advantage to the other players on the course" (Winters PG). However, in defense of the...

Case Study on Hedging

In five pages short and long hedging are discussed in a consideration of a UK based American company that is considering both curr...

Handheld Notebooks and Palm Computers and Pen Based Input Technology

In six pages this paper discusses the technological implementation of pen based inputing and its market capabilities. Seven sourc...

Francis Ford Coppola's Film The Godfather and the HBO Cable Series The Sopranos

to a casino owner in The Godfather who had his eye shot out after refusing to do business with the Corleones, is the Soprano crews...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

African American Single Motherhood

problem in regards to available options that can cope with the needs of sick chidden (Accordino, 1998). I want to make something...

New Deal and African Americans

The 'fairness' of Franklin D. Roosevelt's New Deal on African Americans is assessed in seven pages with the conclusion reached tha...

Family Concepts Defined

In five pages sociological and cultural definitions of the family concept are examined with the traditional Indian culture compare...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Vodafone Finance and Operations

In ten pages this paper examines the largest worldwide telephone communications provider in an overview of operations, German and ...

Competitors and Industry of Cellular Telephones

In a paper consisting of ten pages the mobile telephone industry is examined in terms of the changes it has undergone. Sixteen so...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Societal Impact of Wireless Technology

In seven pages this paper examines the societal impact of wireless communications technology and cellular telephones. Ten sources...

U.S. Foreign Policy 1945 to 1970 and Anti Communism

In a paper consisting of eight pages two theories regarding American foreign policy and the role of anti Communism are examined wi...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Nokia and Ethics

In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Economic Forecasting and The New Millennium

This report addresses economic concerns around turn of the twenty-first century. The author contends that the world economy may e...