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Essays 931 - 960

Consumerism Perspectives of Thomas Frank and Susan Strasser

the development and marketing of a product--Procter and Gambles Crisco, a solid vegetable shortening that went on the market in 19...

Nineteenth Century U.S. Labor

Workers included men, women and children. The fact that children worked in incredibly dangerous situations and conditions furthe...

120 Years of American History

interrupted by the First, and especially the Second World War, when women in large numbers went to work for the first time. Many ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

The Impact of DNA Testing on Racial/Ethnic Classifications A View of the Native American

10 pages and 10 sources. This paper provides an overview of the use of DNA testing to maintain racial/ethnic classifications, inc...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

American Minorities and Culture

in these traditional groups try to retain their language and keep their heritage alive to an extent. Their native languages of cou...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Latin American Countries and Marketing

is much to be said about this from the cost-saving nature, such strategies simply do not take into account the cultural nuances or...

1st Generation Indian Americans, Chinese Americans, and Japanese Americans

traditions and societies" (Said, 1979, pp. 45-6). Nakashima (2001) touches upon an issue that has long eluded multicultural...

Post Revolutionary American and the Roles Played by Native Americans and African Americans

extent of freedom. With more and more populations becoming indigenous by virtue of their longevity in America, a blending of cult...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Care at the End of Life and Cultural Variations

(1997) observes: "Involving the family in hospital care, maximizing the family as a resource, and creating an environment where h...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

American English Compendium by Marv Rubinstein

slang and colloquialisms (of the world) smack of American English (1), and that this is true even in England. He credits this fact...

Student Supplied Case of Offer and Acceptance of a Telephone Answering Machine

in any term constitutes a counter offer (McKendrick, 2000). This also kills the initial offer. Another case that may be sited is t...

Overview of Distributorship Arrangements

structure here is one where a distributor gaining exclusivity will also take on the costs of promotion knowing that they are the o...

Racism from an Asian American Perspective

of racism, of course, are not limited to the U.S. History has proven, in fact, that multiethnic and multiracial societies in gener...

American Revolutioin from Different Perspectives

how things were effected, but rather, the investigation goes to why. One may glean, from reading this book, that America was prope...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...