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Essays 61 - 90

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Contemporary Oedipus Imagery

if he should have a son. Therefore, Laius took steps to prevent conceiving a son by Jocasta. However, Jocasta wanted a child and c...

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

The Dark Side of Capitalism

system to support the global growing population. To consider this the motivation and ideas behind capitalism need to be assessed ...

Marxist Industrialism and the Abolition of Class Consciousness

being misunderstood, it is Marxism. The frequent target of ad hominem attacks, Marxists have had to endure a host of inaccurate an...

Concept of Capitalism

exactly? Capitalism is an economic system whereby private ownership exists and the people possess their own natural resources and ...

Society and Capitalism

In a paper consisting of twenty pages contemporary society is considered in terms of capitalism's role with social models along wi...

Two Views on Development and World Poverty

to oil is erroneous and how one looks on oil is all a matter of perspective. At one time, i.e., prior to when science discovered t...

The Political Economy of Ersatz Capitalism in South East Asia

In the NICs there was not a major disruption in the post colonial or post monarchical periods, anti Chinese feeling were overcome ...

Planned Socialism v. Capitalism

a lack of profits. Economists refer to capitalism as a "free-market system" that is ruled exclusively by competition. Given some t...

Worker Productivity and the Concepts of Karl Marx

getting more from workers than they are being paid. Certainly, technology facilitates such an endeavor. It requires less effort,...

Comparison of Marxism and Capitalism

In five pages Marxism and capitalism are compared in terms of Mansfield's capitalism definition that includes markets, competition...

Capitalism and Islam

In eight pages this paper considers the relationship that exists between capitalism and Islam as represented by Maxime Rodinson's ...

Asian Capitalism and How the Japanese Have Approached It

This eight paper paper explores the sometimes incongruous concept of capitalism in Asia. In the years following World War II the ...

Bernard de Mandeville, William Shakespeare, and Capitalism

moneylender in Venetian society. During the Middle Ages and well into the Renaissance, Venice was one of Europes chief centers of ...

Humanitism, Capitalism, and Adam Smith and Charles Dickens

In seven pages capitalism's development is examined in terms of humanitism's impact with discourses of Adam Smith, Charles Dickens...

Capitalism According to Karl Marx and Max Weber

In five pages this paper contrasts and compares the capitalism perspectives of Karl Marx and Max Weber with references made to Web...