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Essays 1771 - 1800

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

Act II and the Characterization of the Countess in The Marriage of Figaro

underscore the tension between the Count and Countess Characterization of the Countess The Countess is alone on the stage w...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

As You Like It by William Shakespeare and the Forest of Arden

observer, the forest is depicted as a pastoral or golden world not unlike the biblical garden of Eden in two particular scenes, in...

Confirmation and Baptism

churches and communities that are not Catholic can also be channels of grace (McEoin, 1997). In other words, the Church recognized...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

1805 Battle of Austerlitz and Napoleon

in France and expand the militarys own power and strength (Black 45). Even though France had occupied the Papal States and Piedmon...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Campaigns and Elections in the United States

are likely to look askance at such a person" (Allen, 1998, p. 22). Americans, while we realize that campaigns take money, like t...

Presidential Campaigns and Economic Issues

around monetary issues, there are often other issues such as those that concern social and moral well being. Today, hot campaign t...

19th Century Presidential Campaign Techniques and Tactics

about Jackson and Adams. One tactic that seemed to be used was to make it appear that the adversary was a man of poor character. ...

Presidential Campaigns of 1932, 1952, and 1980 and Issues

Carter days. Most voters are cognizant of the economy. Two themes ran through the elections of 1932, 1952 and 1980: the economy an...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Overview of the Minnesota Multiphasic Personality Inventory II

created in the 1940s by Starke R. Hathaway and J. Charnley McKinley (NCS, 1998). Essentially, the MMPI-2 is an updated version of...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

Fear and Loathing on the Campaign Trail, & the Advent of Gonzo Journalism

The journalist records events as they occur, but also incorporates those details of personal opinion, sensory impressions, and so...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Strategy of "Hard War" and the American Civil War

This research paper explores the topic of "hard war," which was authorized by Lincoln and implemented by Sherman in his March of t...

Seat Belt Promotional Campaign

This paper provides an overview of a public health promotional, which encourages the use of seat belts. Three pages in length, fou...

'Labor Slowdown Campaign' 2004 Australian Article Sociological Assessment

Now, drivers are taking action. Why are they doing this? The employees claim that they want more rights, and that drivers are be...

Supply, Training, and the Revolutionary War's Battle of Paoli

General Washington recognized the problems that were at hand and initiated a strategy to correct them. That strategy involved the...

Kurt Lohbeck's Holy War, Unholy Victory Eyewitness To The CIA's Secret War In Afghanistan

In seven pages this paper reviews Lohbeck's text in an emphasis upon the roles of Islam and the CIA in the author's Afghan reality...

War Concept and the 'Language of War'

Language. Orwell explains that in his time at least, political speech and writing were primarily done to defend the indefensible (...