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Essays 391 - 420

Competitive Strategies, Old and New

strategies. The companies and industries which are moving from old to new models are certainly relevant. It is true that while o...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Student Supplied Case Study on Royal Express Inc.

the assessment that they are doing well in these summer months. We may also argue that with this high level of business in the sum...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Wells Fargo; SWOT Analysis

service online brokerage (Wells Fargo, 2007). In terms of financial performance fortune found that it was the 29th most profitab...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...

Case Study Analysis on the Construction Trade

be what part of the construction pie that wannabe entrepreneurs want to tackle. Will it be remodeling of older structures? Will it...

Concepts of Strategy

when conducted in a systematic and logical manner all will all each of the SWOT analysis factors should have the internal and exte...

Emergent and Deliberate Strategies

& retail sales slump, it is important to point out that the political nature of decision making often stands in the way of any sig...

A Research Proposal for Transition Into E-Commerce

looking for ways to increase turnover and profit and increase competitive advantage. E-commerce has been seen as a tool that may e...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

The Problems Airbus

clash a misunderstanding with sites located in different countries. In order to assess ways that the operations of the comp...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Changes at Intel

had out-earned Intel. Intels response has been to lower prices on its PC chips (Edwards, 2006); additional revenue from other sou...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Retaining Human Capital

of commitment when they know what is going in the company (Risher, 2007). Similarly, DeMarco (2007) also substantiates the importa...

Managing for Results by Peter F. Drucker

his introduction that: "This is a what to do book. I deals with the economic tasks that any business has to discharge for economic...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

American Express - Brief Analysis

most important in todays changing global marketplace These are integrity, courage, being a team player, the ability to execute pla...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...