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Essays 181 - 210

Selecting Sales to Sell Fiber Optics

In this essay, the writer provides the key points of a case study that involves hiring a new sales manager to sell the company's l...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Black Creek Furniture Case Study

as drilling and machine equipment, but the investments in information technology have been very limited. Until recently Martha ran...

EMI Case Study

change, he has the power and the commitment to drive forward change; however he cannot do it on his own. However, is should be not...

Pricing Decision Case Study

demand Demand 200,000 150,000 25 Price 20 15 25 Elasticity 1.00 Table 2 Elasticity in 2002 Old amount New amount % change in de...

Business Driven Information Systems

data that is collected from customer information for different eras the company, including sales, financing and purchasing, are ab...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Juicy Red Tomato Company Case Study

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

Case Study; Freedom of Speech and Satire Criticizing a Company

attentions to flaws, such as unfairness, stupidity and existing vices. The first amendment has been found to protect the use of sa...

Implementing New Technology; A Consideration Of Virtual Private Networks

be seen in a range of commercial and non commercial environment. One recent example has been the adoption of a VPN by the Honolulu...

Celulosa Arauco: Forward Integration Or Horizontal Expansion

out of the 183 million tons produced worldwide. There were still some smaller paper manufacturers that continued to purchase the p...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

Boeing And Airbus Competition

in any major airport but Airbus can only land in the very large airports. Boeing has marketed their Dreamliner as the future of a...

Revenue Recognition at Carlton; A Case Study

system that has not been sent out and the purchase is under a bill and hold arrangement. The company have paid $175,000 against a ...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Ben & Jerry's Case Study

the richer ice creams because it was this market that was growing the fastest. This act created a more competitive environment for...

Frog Boiling at OptiMotors Industries

a question: "Have we done this before?" (Mobley and Humphreys, 2006; p. 33). Galen and OptiMotors top-producing salesperson...

AccessLine Case Study

in terms of the risks to the company and investors. Preference shares are slightly different to ordinary shares. As with an...

Komatsu Harvard Case Study

expected to work towards the full implementation of this approach. They succeeded to the point where they won the coveted Deming P...

Plan For Small Business Going Global

them in their international stores. Able Corporation would establishes goals and objectives regarding global expansion rather th...

Alumina Case Study

is exacerbated by the previous lawsuit, which occurred five years earlier, in which Alumina was found to be in violation of enviro...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Are Expensive Information Systems Worth It?

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

New England Telephone Company and Paul Cronin

In five pages this Harvard case study regarding a publicized case of the mid Eighties involving an AIDS afflicted employee who was...