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Essays 361 - 390

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

FEASIBILITY ANALYSIS: GAME ON INC.

Presents an overall feasibility study for a fictitious video game entitled "Drink Up!" There are 3 sources listed in the bibliogra...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

Establishing a Legal Age for Drinking

Typically, the national laws that determine the age as which individuals in that society may legally drink and purchase alcohol te...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Women's Alcohol Consumption in the 19th Century

This 5 page paper examines the extent of alcohol use among women in the 19th century. The writer pays special attention to the tem...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Sexual Dysfunction and Alcoholism

have a consistent effect on arousal. Anxiety can reduce arousal in men with existing alcohol-related sexual problems, but in men ...

The Use of Breathalyzers

a few different models that are used by law enforcement officials today. One device utilized infrared rays, another uses fuel cell...

Drinking, Driving, Moral and Legal Obligations

in contact with drinkers to take action against them. From a legal perspective, the Canadian Restaurant and Food Associatio...

Abilities of New Young Drivers

over-represented in alcohol related driving accidents. Although drinking, binge drinking, and alcohol related crashes are droppin...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

The Sun Also Rises by Ernest Hemingway, Food and Drink

psyche which he has not yet lost. The book did not reach as high a level of commercial success as further books such as Farewell t...

American Popular Foods History

substances regarded as nutriments, its status as a foodstuff is somewhat ambiguous (2002). Water has actually been considered bo...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Eat, Drink, and Be Merry by Edell and Schrieberg

truth is that as a population, we seem less able to tolerate even slight discomforts. In fact, we view such discomforts as real pa...

WATER FOUNTAIN, COMPONENTS AND REPLACEMENTS

certain areas) (Frankel, 2007). The water not used drains into the sanitary drainage system (Frankel, 2007). There are pl...

ARSENIC AND THE EPA: A POTENTIALLY COSTLY SCENARIO

reduce arsenic in water, without a true understanding of how much arsenic is too much. Needless to say, no one wants any...

How to Quit Drinking: 12 Step Program

the third step which places the individuals life in the hands of God (12step.org, 2009). The drinker gives control of their life t...

Wine in The Odyssey

reader how "everything well stowed, the wine in jars, and the barley meal, which is the staff of life" which indicates that wine r...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Food and Drink from the Perspective of Dickens

games, poultry, prawn, great joints of meat, suckling-pigs, ...barrels of oysters, red-hot chestnuts, cherry-cheeked apples, juicy...