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Essays 61 - 90

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Place Theory of Hearing

the tube. He was able to confine the bulge to the biggest part of the bulge to a particular region on the membrane (Nave, n.d.). W...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

CAD/CAM

the development of three dimensional models and reduces the need for the machining of pre production parts. The designs can also b...

Process of Aging and DNA

the cell divides the telomeres (outer sections of DNA) are cut off; in the young cell, these sections are superfluous and their lo...

Picture Phones' Promotional Plan

this new cellular phone. The definition of promotion is the nature of companies communicating with customers (Introduction to Pro...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Sickle Cell Anemia and its Biochemistry

cells which carries oxygen throughout the body, is spherical and soft and as such is ideally suited to traverse the sometimes cons...

HonduCel Business Plan

of giving refuge to "anti-Sandinista contras fighting the Marxist Nicaraguan Government" (Honduras, 2005) and as an "ally to Salva...

Society and the Impact of Technoloyg

potential ramifications of cloning: "He believes that while it is impossible to accurately forecast what the psychological and soc...

Societal Dependence and Cell Phone Technology

Its safe to say that cell phones are an ubiquitous part of society. While just a decade ago, that opera-goer probably would have b...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

Pathogenesis of HIV

to forty million with more than seven million deaths being attributed to AIDS related causes (Garrett, 1996). Acquired Imm...

Business Practices and the Effects of Technological Changes

getting smaller, the culture had not yet moved to one that is essentially online, and technology was no where near where it is tod...