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show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

In five pages this report considers the issue of employee empowerment and examines how organizations can use this to their advanta...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...