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Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

LOGISTICS AND CUSTOMERS

amount of expense (Dobbs, 2007). Wal-Mart is also known to place its own distribution centers in geographic regions that ...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

An Analysis of the Notice Regarding Dispute Resolution Sent to AT&T Broadband (Comcast) Customers

in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

THINKING THINGS THROUGH FOR A SALES PRESENTATION

example, quarterly sales is going to consist of revenues taken in as well as expenses. How would this be of use to the customers? ...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Strategy for Panera

There are myriad social forces affecting the industry, not all of which are directly related to putting product into customers han...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Strengths and Weaknesses of Using Systems Thinking in a Bank Customer Contact Center

being placed ion the staff canteen when eventually the staff do get a break, which may cause further delays as well as impact on t...

Consultants for Change Projects

Significant organizational change can be an overwhelming challenge for business leaders. They can choose to use one or more of the...

Creating International Academic Partnerships

This paper pertains to creating a partnership between an Indian university and an American institution of higher learning, with a ...

Academic Writing and ESL Students

This research paper pertains to the problems faced by English as a Second Language (ESL) learners when faced with the challenges o...

Treatment Sequence for Attending to an Unconscious Patient with Suspected Poisoning

Treating non responsive patients presents challenges. This paper looks at the approach to treatment and sequence which should be u...

Prison Overcrowding

This research paper pertains to overcrowding in prisons and asserts that this constitutes the most significant challenge facing th...

Assessing Nintendo - A Case Study

This strategic management paper uses a case study supplied by the student. Nintendo, in 2009, faced challenges as the growth crea...

The Patient Protection And Affordable Care Act Issues

The Patient Protection And Affordable Care Act was passed in 2010. It is a progressive, sequential act with different parts mandat...

Homelessness in New York and London

This research paper pertains to the challenge of homelessness in both New York City and London. The writer offers an overview of h...