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Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

ANALYSIS: PRINCIPALS OF INTERCULTURAL COMMUNICATION

but hopefully an understanding of the issues he raises and attempts to address throughout the book. Overview While well de...

Hitler’s Army by Omer Bartov

reality of Germanys soldiers. By examining the attitudes of both the higher and the lower echelons of the army, this book will att...

Quantum Healing: By Deepak Chopra

has written; there are even video and audio cassettes/DVDs explaining his approach to healing. As with his other publications, Qua...

Black Abolitionists by Benjamin Quarles

many different organizations, all the while also illustrating and supporting the truth that so many of the African Americans suppo...

The Importance Of Nehemiah

out by Nehemiah in two sets, initially and then, upon his return (Eastons Bible Dictionary, 1897). The Book of Nehemiah informs t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Kremlin Capitalism (Book Report)

capitalism in Russia, but it was very weak (Blasi, Kroumova & Kruse, 1996). It is no wonder then that the Russian Revolution would...

Bone to Pick by Ellis Cose

that surely they had experienced unjust realities, but not really. In short, while this reader/writer has experienced the death of...

Friedman: “Free to Choose”

there is also some "voluntary exchange" contained within it (Friedman). His example here is the Soviet Union, which of course wa...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Comparative Analysis of the Book of Esther and the Book of Ruth

and find a life that surely offered more wealth and more stability. In light of such realities we must argue that Ruth was more th...

William Leach's Land of Desire

and leisure. Leach attempts to illustrate that the materialistic world of consumerism was around many decades prior to this time. ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Killer Angels by Michael Shaara

slavery concerns and economic viability. In truth, the ultimate foundations of the government and the people, regardless of the si...

Early Accounts of American Colonial Life

have long been "possessed" by adventurers, as this act would eternalize "the memory of those that effected it" (Smith). As this su...

Mere Christianity by C.S. Lewis

in the book we first examine the introduction. In this introduction Lewis indicates that there are many different types of Chri...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

A Review of Eight Million Ways to Die

is approached by a woman, Kim Dakkinen. It is here that we discover he was once a police officer, a reality that may well prove to...

A Review of The Life of James Madison

encyclopedias are not used. But, considering the lack of information on Hunt, we present a brief citation from the Columbia Encycl...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Rick Warren's The Purpose Driven Church Reviewed

"New Evangelicalism," the religion that bases its teachings on the New Testament and Christs Word, and how to best frame the Bible...

A Review of Gabriel's Story

the April sky was not a thing of air and gas. Rather, it lay like a solid ceiling of slate, pressing the living down into the prai...

Auer's A General Doctrine of the Sacraments

7 with "A General Doctrine of the Sacraments." When we think about the sacraments and what the doctrine of these might be we often...

A Revies of Black Picket Fences by Mary Pattillo McCoy

the opportunities that were available to the African American in the 1960s, in terms of employment, have changed drastically in th...

Simmons and Gaebelein's A Question of Character

can have a salient effect on the way in which a whole community perceives itself and its behaviour, and consider the question of n...

A Summary of Enemies: A Love Story

to marry considering she is dead. Yadwiga and Herman live in Coney Island where he continues to take care of Yadwiga out of obli...

Paul Shepard's Nature and Madness

on behalf of those who embrace the concept of "green," including clean air, food and water, nothing much has really changed, eve w...

Compare and Contrast: Jazz by Toni Morrison and Black and Blue by Louis Armstrong

This 5 page paper compares and contrasts Toni Morrison's book Jazz with Louis Armstrong's song Black and Blue....