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Essays 211 - 240

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Workplace Diversity Management

example is a social norm that - while not mandated by any written law - is an unbreakable code by which people are expected to abi...

Defining and Managing Diversity in the Workplace

different races or ethnicities on the payroll. It has to do with gender, age, background, nationality, talent, skills, knowledge l...

Corporate America Communications and Cultural Diversity

but they have not achieved the goals of providing an atmosphere that truly fosters communication. There has been a great deal of ...

Human Resource Management and Affirmative Action

opportunity to businesses owned by women and minorities (Barna, 2001). The most recent changes in the laws and regulations actuall...

Spirituality is Not Heightened by Cultural Diversity

In five pages an article discussing cultural diversity is applied to an argument that spirituality is not heightened by cultural d...

Emerging Market Investment Modes and Multinational Corporations

shortcomings when it comes to diversification and competition. 1. Factor Conditions : The nations position in factors of producti...

University Setting and Heightening Diversity

In fourteen pages this paper discusses a university that has only 9 minority students and how a $75,000 could effectively be emplo...

No Win Situation of Ted Chung and Karen Leary?

Lynch organizational strategy were to create and maintain a high-producing, successful team whose diverse and talented members sup...

Nichiren Shoshu Buddhism and Diversity

"white" churches despite the fact that acceptance is preached as part of the religion itself. A student wanting to embark on a ca...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...