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Essays 151 - 180

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Motivation and Employees

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Southwest Airlines and Expectancy Theory

In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Ethics in Business

In seven pages the importance of ethics in business are considered and ways in which it does not have to be compromised in the nam...

HR and the Influence of Management

In seven pages this research paper discusses how human resource policies are influenced by management in a consideration of entrep...

History of Southwest Airlines

In eleven pages this research paper examines Southwest Airlines in an overview that includes corporate history, management philoso...

Management Practices in Nursing Homes

In twenty pages this research paper discusses management practices as they pertain to nursing homes in a consideration of ideologi...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

History of the Wright Amendment

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

Analysis of SWA

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Real-World Approaches to Compensation

solves. The Chubb Group of Insurance companies follows only industry average, or slightly higher compensation that base ave...

Change Management Process Paper

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...

Southwest Airlines Procurement Process

is the key to efficiency and the company "is committed to expanding the use of e-procurement technology" (Southwest Airlines, 2006...

Southwest Airlines Report Analysis of Investment, Valuation, and Capital Structure

socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...

Johnson and Johnson Leadership and Succession

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...